VA Tools In The Spotlight: Mailchimp

VA Tools In The Spotlight: Mailchimp

Mailchimp is a fantastic tool to use as a Virtual Assistant for your clients. It enables you to create and send out newsletters to advertise products and services to their customers.

What is it used for – key features

  • Promote your clients services/items to their customer list
  • Create campaigns around their brand style
  • Connect to the Mailchimp store integration service, allowing purchasing tracking and reporting
  • Target customers based on preferences, behavior and former sales
  • Full analytics data

Why should l recommend this tool to a client?

Mailchimp can be used to design and send out newsletters to customers and clients from their email list to encourage sales and engagement.

How does it work?

When an account is created, you import subscribers that have been previously captured elsewhere, or completely start from scratch. An email signup form on your client website will be set up to capture email addresses which will be added to lists. You can create a template that is used each time, and design around the style specifications of your client. Relevant information is added to the newsletter. There are many additional options such as adding Google Analytics tracking information in. When everything is ready to go, the email is scheduled in to head out to the customer database.


Mailchimp offers hundreds of useful app integrations. See the full list here.


Pricing depends on subscriber numbers. Access the price finder here.

Best Practices

Use templates. Create a template for your client and work with them to create a style that fits in with your brand. This template can be used for all campaigns, ensuring that the main details – logo, contact information etc. – is always there.

Export & Import Contacts. Ensure that all of your client contacts are exported from any current mail providers – such as their email address – and imported in to Mailchimp in to a relevant list.

Add Buttons. Adding in buttons is a great way to increase click through rates to a website or page.

Social Media Links. Ensure that you include social media links in your campaigns so that readers will access and engage with the social media accounts for your client.

Opt out. Always make it clear to readers that they can opt out when they need to. If they no longer want to read the newsletter, they can unsubscribe at any time.

Permission. Ensure that everyone who is added to a Mailchimp list has given their permission to be on the list and receive information via email.

Automation Campaigns. These are useful to go out automatically over various set times (separate from email campaigns) when someone joins the subscriber list.

Segmentation. Emails can be segmented according to various criteria. As an example, an email can be targeted towards customers who haven’t made any recent purchases. Or you can target people who didn’t open the last email by offering them a money off voucher. There are dozens of possibilities.

Other Comparable Tools


Constant Contact



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