Email continues to remain one of the most effective marketing tools of our day. However, as a small business, it can be difficult to find effective campaign ideas that you can apply to your business. That's why we wanted to share this free skills class from Skillshare, as it's aimed at you - the small business owner/freelancer! The class is taught by Alison Van Houten of Mailchimp, but the lessons taught are universal to all small business email marketing.
Why Should You Enroll?
Here's a statistic that might surprise you: A recent study conducted by Marketing Sherpa showed that 61% percent of consumers enjoy receiving promotional emails weekly, and 28 percent would like emails to come even more frequently. Your clients and potential clients WANT to hear from you! And here's another from McKinsey: email is 40 times more likely to acquire new customers than Facebook or Twitter! So, are you convinced yet that email marketing is an effective way to grow your business? We sure are!
This class is composed of 14 short videos that walk you through the stages of getting started with email marketing; from forming a campaign idea, to actually creating and implementing. You'll also learn what type of content to include in your emails, and how to segment your list for further personalization. Overall, it's a wonderful course for anyone who has dabbled with the idea of email marketing but just aren't sure how to get started!
Is There Any Certification?
This course doesn't carry any official certification, however, your new knowledge of effective email marketing practices will be a priceless tool to help you grow your business or to help a client grow theirs!
Let us know what you think about the class in the comments below!