If you do not yet have a digital marketing strategy for your virtual assistant business, this is the ideal time to start one. According to an eMarketer’s research report, total digital ads spending was set to surpass television ads for the first time in 2017. It is clear that companies will invest more in digital media and online marketing. This also means that you, as a business owner, will need to optimize your digital marketing efforts to ensure that your marketing will perform well despite the online clutter. So here are 5 tips for successful digital marketing!
1. Adopting A Data-Focused Strategy
One of the most important steps to creating a successful digital marketing strategy is to define your client persona. You can create your ideal client profile based on data you collect and analyze through market research. You can gather this information via open surveys, social media channels and email marketing. With a well-defined client persona, you can create better content, ads and social media programs and outreach!
2. Transition from Quality Content to Engaging Content
What is better than quality content? Content that people will like and share to their network. The best way to create engaging content is to keep refining your content based on audience feedback. Do not rely solely on organic reach. Expand your audience reach through sponsoring your updates to your blog, podcast and videos.
3. Strengthen Your Story Telling with Visuals
Developing graphics and videos for your website and social media channels can drive engagement and help to achieve your business goals. Not only are these visuals essential marketing tools, but they can also help to effectively communicate your story to prospects. In addition, images and videos have their own search index on Google and on YouTube. So they will offer additional visibility to your business and brand.
4. Personalize Your Marketing
You have a client persona, so your marketing efforts should be personalized to suit that persona. Customers love when products and services are tailored to suit their exact needs. This also includes the marketing content that they receive from you through various channels. This means that you should be able to identify their pain and offer a solution in an authoritative manner.
5. Become Mobile Friendly
Mobile has greatly affected digital marketing. This includes web development, content creation, design, experience and many other factors. Just imagine, around 80% of internet users own a smartphone. Naturally these users will gravitate to something that is personalized to suit mobile interactions. This could be an app or content suited for mobile features.
In conclusion, an effective digital marketing strategy is designed to deliver what users want in the way and form they like. As a business owner, your job is to understand your ideal customer’s buying journey. Create your content around this journey, keeping the factors I mentioned above in mind. Create a great strategy and execute it well to achieve your business goals.
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