SEO (search engine optimization) refers to techniques and tactics you can use to increase the amount of visitors to your website by obtaining a high-ranking placement in the search results page of a search engine like Google, Bing, and Yahoo. It's important for your virtual assistant services website to maintain good SEO so you can get your message across to more people, and continue to bring in more leads! There are several factors that calculate into your ranking, but you don't have to be an SEO expert to make a few quick tweaks that can make a big difference! The 4 tools listed below are all free to use, and can provide an essentially priceless return in bringing more visitors to your virtual door!
Google Trends - Wouldn't it be so great to know how clients are finding your website and what keywords they were using to search before they found you? Enter Google Trends! This software allows you do just that, and more! Besides just viewing search terms, you can also see specifically when and where people are searching! This is information you can use to further target your more active audiences to draw them in. The bottom line is, Google Trends offers amazing insight into where you can find more potential clients, and also what words to use on your website and blog posts to increase traffic.
Screaming Frog - Don't know much about SEO? That's Ok! Screaming frog is a free tool that allows you to see what type of SEO obstacles your current website is facing, and directions on how to fix them! It works by crawling your website and picking out SEO issues such as broken URL's, bad metadata descriptions, oversized files and pictures and more and then sends you a report on what you need to fix. This is an easy, efficient way to boost your ranking! We'd recommend doing the quick audit and making the changes you see fit!
RankChecker - If you're not even sure what your current ranking is, or if it's even necessary to improve your website's SEO, check out RankChecker! This tool will show you where you are currently positioned in search engine results, and how you can improve your rank to show up closer to the top of the page. Improving your rank won't happen overnight, but if you continue working on fixing your site issues, you WILL see improvement, and more importantly, increased traffic with more leads!
Keywordtool.io - Using the right keywords in your website content is a huge part of boosting SEO. We love Keywordtool.io for identifying the right ones to use! Simply enter your targeted industry, services, etc. and Keywordtool.io will develop a list of short and long-tail keyword ideas that you can use to plug into your content. Easy-peasy!
Improving your website SEO takes time and effort, but it is well worth the investment, especially for a company that is completely virtual!
What are some of your best SEO tips, tricks and tools? Share with us in the comments below!