It is one thing to write a brilliant LinkedIn Profile. But then what? LinkedIn is a network and networking is a verb, a doing-word. So what do you need to do?
What are the best networking practices for exposure?
Routines! Yup, that is all there is to it, develop a routine to be active on LinkedIn and stick to it. It only takes 30 minutes. Make a commitment with yourself to take LinkedIn seriously. Will you spend time on LinkedIn daily? The first Monday of the month or maybe Monday, Wednesday and Friday? It doesn’t matter, as long as you make it a priority, put it in your schedule and go about it with purpose.
Like and comment on 2-3 posts each. Post your own update to share a useful article with your network. Participate in 2 groups a day. Just remember, this is LinkedIn, not Facebook. Don’t just respond to anything that has your interest. Stay on topic, so you quickly get known for your specific expertise.
Are there any methods or systems to find potential customers on LinkedIn?
If you are looking for new customers or clients, you can really dig down with the LinkedIn search functions. Filter to your specific needs. Even better if people find you. If you actively share useful information. Add to other people’s updates by adding valuable comments, you’ll get noticed AND known for your expertise. How easy is that?
Is there a benefit to writing posts on LinkedIn?
Writing posts on LinkedIn is another great way to share your expertise. Make sure you write it in a manner that encourages commenting, so the connections of people who respond also get exposed to your post. This way you are both positioning yourself as an expert on your topic and you are reaching people you are not necessarily connected to. Two for the price of one!
This is how you get people to visit your profile:
Follow the steps above. You need to be active, and add value for your network. Also be helpful, if you see a question and you have great information, share it! Steadily building your network also helps. When you connect to “John Doe” all John’s connections see this little update that John is now connected to … this could spark some people’s curiosity. Last but not least, don’t forget to add the URL to your LinkedIn profile to the bio on all your social media AND to the signature at the bottom of your email.
Learn more tips from Petra here!
Petra lives with her teenage daughter and big-fat-red-cat. She loves to travel to Thailand, and to offset her nerdyness (books and computers are never far) she takes long walks and gets stuck into some crochet.
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- 5 Clever Ways to Use Media on LinkedIn - December 24, 2019
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