Melissa Talago is an experienced communications expert and owner of her own firm, Campfire Communications. When Melissa decided to launch a new PR course to help solopreneurs advance their businesses, she realized that while she was the expert on the course material, getting the technical side set up was not her strong suit! So, Melissa hired a virtual assistant who was very experienced in the tools and systems required to get her course up and running! Read why she says hiring her VA saved her time, effort, and possible headaches!
What were you struggling with in your business that led you to begin working with a virtual assistant?
I was in the process of setting up my first online course teaching solopreneurs how to get publicity for their business. While I had done most of the heavy lifting, it was the final bit of tech automation that I needed help with.
Tell us a little about what you have delegated and how you work together?
I had to set up a leadpage, which triggered an automated video training sequence and then finally launched my sales page for my course. I needed help getting this sequence set up. I had been using Mailchimp, but my virtual assistant advised that I move to ConvertKit. She managed this entire switch, got all my automated emails set up in Convertkit, ensured the Leadpages were working properly, double checked my sales page to ensure that was working with the payment system and that anyone who buys the course is added to my mailing list.
How has working with a virtual assistant supported your business, and you personally?
What my virtual assistant did in a few hours would have taken me weeks! What’s more, I probably would have set it up incorrectly and even if I hadn’t, it is so comforting to know that there is a second set of eyes double checking everything for me.
It has taken the stress off me and made me feel less alone as I embark on this pretty daunting (and entirely new to me) phase of my business growth.
What differences have you noticed in your business since you started working with a virtual assistant?
I can focus on the bits I am good at and can leave the things I’m less confident about to someone else. My business feels more professional now. And when my course launches in September, I’m hoping it will all just work! So far it’s all looking good.
What advice would you give to other entrepreneurs seeking virtual assistants?
Find the thing you hate doing or that you battle with and outsource it to a virtual assistant. They will do a better job on it than you will, in less time, and it frees you up to focus on the things that are important to you.
Want to learn more about Melissa and her business? Visit her website here!
Looking to hire your own virtual assistant? Start here!
Melissa Talago is a branding expert, entrepreneur and founder of Campfire Communications. Keep us with Melissa and her business by following her on Twitter and Instagram, liking her on Facebook, or connecting on LinkedIn or YouTube!
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