My Business Has Grown Thanks to My Dedicated VA

My Business Has Grown Thanks to My Dedicated VA


What were you struggling with in your business that led you to begin working with virtual assistant?

I wouldn’t describe it as a struggle. I would describe it as having key tasks that needed to be done in parallel with other tasks, which you simply can’t do by yourself.

Tell us a little about what you have delegated and how you work together?

My VA, Vashti Starling, is local to me (in my own town), so we work together using a combination of virtual methods (phone / sms / email / etc.) and face to face meetings. I began delegating transcribing work from interviews to Vashti, and data entry. She’s super fast, and super dedicated - and is an amazing worker - so she has gradually started taking other things like rescheduling meetings.

How has working with a virtual assistant supported your business, and you personally?

It’s interesting because I think we resist it for a long time. Working with Vashti has given me the space to take on more work, to get things done faster, and to stay encouraged. She’s also helped me to see with greater clarity which jobs I don’t need to be doing, which in turn has supported my thinking about growing the business.

 I refer everyone to her.

What differences have you noticed in your business since you started working with a virtual assistant?

I’m much more confident, is the first thing. The second thing is that my business has grown as a result of the combination of getting things done more efficiently, and the space I’ve had to juggle things more easily. This means that business development work is easier to get to. We’re able to take on complex work more often because of the ability to get multiple tasks done in parallel.

What advice would you give to other entrepreneurs seeking virtual assistants?

Don’t think about it, just do it. Even if it’s one task; even if you think, "yeah but it will take me only five or ten minutes", do it. It’s better to think, "Is this a job I need to be doing?" than..."It will only take me five minutes". The former thinking is what will help you grow and delegate effectively; the second turns you into a micro manager.

Want to learn more about Leticia Mooney and her business? Visit her website here.

Check out our recent Lifestyle Journal post with Leticia's VA, Vashti Starling here.

Looking to hire your own virtual assistant? Start here!


Leticia Mooney is the CEO of Brutal Pixie, which provides strategic content and communications for complex industries, like Law. Leticia is a serial entrepreneur, author, and passionate audience advocate, with 15+ years experience in publishing on and offline. She’d be happy on a desert island with nothing but yoghurt to eat, Manowar to listen to, and Clive James to read. Leticia’s leadership skills, problem‐solving ability, and matrix‐thinking make her a clear, articulate, and forthright strategist. Follow her on Twitter and Instagram.


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We are Virtual Assistants is a community of talented, and inspired virtual assistants who harness the power of opportunity and experience renewed focus and motivation. Get access to industry expertise and resources in a user-friendly and engaging format, and learn the systematic approach to building a profitable virtual assistant business.
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