As the sole owner of an independent insurance agency, Chris Abrams was finding that he didn't have enough time in his day to focus on responding to his current clients and new leads, while also trying to market his business. However, Chris knew he needed to stay current with his content marketing to continue to bring in clients. When he started using a virtual assistant to help him publish content, he saw his business take-off, and he was able to focus on fostering his new client relationships, and not worry about how to bring them in!
Read below on why Chris says hiring a VA was an integral part of growing his business!
What were you struggling with in your business that led you to begin working with a virtual assistant?
We all have a limited amount of time. I am married and have 2 young children. Even after spending most evenings back in the office after putting the kids to bed, I could not keep up with the demands of running my business. Content marketing, SEO, following up on leads and helping current clients can easily fill 24 hours per day. The solution was to outsource administrative tasks to free up my time for a work/life balance. I also am a decent editor, but found it tough to initiate blog posts. The answer was to turn over blog writing to VA’s so I could focus on sales and working with clients.
Tell us a little about what you have delegated and how you work together?
Blog writing has been the biggest weight lifted off my shoulders. I have an ongoing spreadsheet of topics that my VA’s tackle. The VA will write the blog post and save it as a draft. This includes optimizing photos and performing on-page SEO. I then review their work, made a few tweaks (if necessary) and publish the blog posts. Other areas that VA’s have helped me include creating a calculator for my website, creating graphics and creating an eBook.
How has working with a virtual assistant supported your business, and you personally?
Work/life balance has been somewhat restored. I see the potential for further growth in my business. Now it’s just a matter of allocating some of my business growth to bring on more VA’s. I see it as a win/win and plan to bring on more VA’s as my growth allows.
I am much more productive! Handing off a lot of the administrative work has freed me up to think about the big picture and put plans for growth in place. I wouldn't be where I am today without the help of VA's.
What advice would you give to other entrepreneurs seeking virtual assistants?
Take the time to provide a detailed description of what you need. You will be surprised that you can find exactly what you are looking for. I needed people with insurance experience and I found them.
Also, the better job description you can provide, the better your results will be. I wrote general outlines for my blog posts. After a VA would write a first draft, I would then record a video of how I would edit that post. After a few videos, the VA’s learned what I was looking for and I had to do less and less editing.
Want to learn more about Chris and his business? Visit his website here!
Looking to hire your own virtual assistant? Start here!
Chris Abrams, owner of Abrams Insurance Solutions, helps clients across the U.S. save money on their life insurance. You can keep up with Chris and his company by visiting his website, following them on Facebook and LinkedIn.