Do You Know The Secret To Your Success?

Do You Know The Secret To Your Success?

I hate goal setting. Feels like a set-up for failure, which is right up there with rejection. For some, goal setting is easy. It’s just a factor of being and remaining disciplined, and that discipline will get them where they want to go. I envy that.

But the majority of people are not disciplined. How many of us have made New Year’s resolutions, “I’m going to work out, lose weight and be healthy,” only to wind up at the end of January already bored with that goal and fully ready to abandon it?

I know I have. We’ve all made some internal goal and not achieved it.


If you had asked me in the beginning of my business as a speaker producer, why I wasn’t able to get a client a speaking gig, you would have heard one of the following responses:

  • My client didn’t have the right credentials
  • The event host didn’t answer my questions
  • The submission process was too complicated
  • The other speakers on the panel were “big names”
  • My client’s speaker reel was too short
  • This process is too hard
  • I don’t have time to follow up
  • I didn’t find the right event
  • I didn’t have the right speaker

And if you ask anyone about why they didn’t or grow their business, or lose weight, or have enough clients, or achieve a certain goal, they’ll likely say one of the following:

  • I don’t have enough time
  • I don’t have enough money
  • I didn’t have the knowledge, I didn’t know enough
  • I didn’t have the right contacts
  • I didn’t have the right technology

These reasons, these explanations (or excuses) are nothing more than claims about lacking resources, and they actually may be accurate and true. But they are not the defining factor.

The defining factor for success for you, for any client, for any goal is always resourcefulness.

So what determines your resourcefulness?

Your decisions – what will you focus on and how does that focus make you feel? It’s that feeling, that emotion, which will either help you create and innovate, or get stuck, become anxious and unproductive. Positive emotions will fuel your resourcefulness. Are you focused on what’s not working with a client or moving ahead with what is working? Perhaps that event was already booked. What’s the next opportunity?

Then ask yourself, “What am I going to do next? How am I going to move forward?”

For me it became the question of, “What’s the next stage to pitch?”

When trying to be your most resourceful self, the self that can solve any problem, rise to any challenge, achieve any goal, it’s critical to be in the right state, the most resourceful, emotional state.

If you have charged, resourceful, human emotions, you can reach any goal. Why? Because you’ll be able to get through to anyone – your emotion will charge your drive, your conversations, your connection with others. For me, that emotion can drive any conversation with an event host. THIS speaker is THE best one for your event.

When you work with your clients, be that a speaker, an expert, an author or entrepreneur, your resourcefulness will be your most coveted quality, above all other desirable experience.

When you’re frustrated with a client, how you handle the situation is dependent on how are you feeling. Are you happy, sad, mad, angry, energetic, or curious? Get in a positive state and you’ll be more resourceful.

Your success is never a lack of resources. Success comes from resourcefulness. How will you face today? How will you be resourceful? How can you best serve your client?

Are you a VA who has clients in the professional speaking industry? Learn more about how Gretchen can help you get them more gigs here!

Gretchen Breuner
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