Ask Lots of Questions and Be Humble in Your Learning

Ask Lots of Questions and Be Humble in Your Learning

Darnelle O'Brien is a fan of simplicity. She's built her life, and her business around it. After all, why make things harder than they need to be? Read on to see how living by this golden rule is helping this entrepreneur succeed in work, and life!

Hello! Tell us what you do!

My name in Darnelle O’Brien and I live in sunny Cronulla, Australia.

I have a Bachelor in Business (Marketing) and a Bachelor in Arts (Economics) from ACU Sydney and have 12+ year’s experience generating clever marketing ideas for my clients.

Tell us a little bit about you, and your business!

My business philosophy is to “Keep It Simple”. Together with my team, I execute clever marketing solutions for K.I.S.S clients. One of my great passions is content. I write delicious content for clients and share my influence and knowledge through the K.I.S.S weekly blog, which is syndicated to a global audience of 2 million+ unique visitors a month.

How did you get started as an entrepreneur?

I wanted to help SMBs connect with their audiences with clever marketing. I worked in bigger agencies and saw the need for SMBs to access good quality, no BS marketing. We don’t over complicate things (business owners are faced with enough complications) and we don’t blow our own trumpets. Our client’s success is our success. I want our clients to feel like they have someone in their corner and we not only have the star quarterback, the cheer squad and the winning game plan but we’ve clocked the mileage to make sure we can get them to where they need to be.

What do you love about the lifestyle?

The lifestyle of an entrepreneur isn’t for everyone. Its hard work, long hours but super satisfying. I love that I set my office up a 5 minute walk from my home, which means when I am working, I still see my family and have a work/life balance.  

Latest project?



  • Brand strategy
  • Brand identity & design


  • Website strategy
  • Website content
  • Website design & development
  • Social media strategy
  • Social media design and management
  • Custom email marketing template
  • Email marketing


Keep it simple – seriously.


Because the world has enough complications.

Most inspiring person you have ever met so far and why?

My Mum.

One piece of advice you would give your younger self

If you have the skills, the passion and the drive + motivation you will succeed.

Don’t be afraid to ask for help and call in the professionals when you need it. As business owners we often think we can do it all (and we can do a lot!) but we can’t do everything. Ask for help, ask lots of questions and be humble in your learning.

What's the bravest thing you ever had to do?

Leave my comfortable, well-paid, full-time job and back myself to start my own marketing agency.

Connect with Darnelle:

Find out more about Darnelle and her company by visiting her website, or following her on Facebook, Twitter and LinkedIn.

Darnelle O'Brien is a blogger, speaker & & contributor. She has 12+ year’s experience generating clever marketing ideas for her clients. Keep up with Darnelle and The K.I.S.S. Agency by visiting their website, or following them on Facebook, Twitter, Instagram, Pinterest and LinkedIn.

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