If you're running your own virtual assistant business, chances are you're constantly seeking new ways and fresh ideas to help get your name in front of potential clients - enter free publicity through content. Content marketing has really blown up over the past 5 years because it's a great way to spread awareness about your business and be a helpful resource to your online audience at the same time. However, it's not always easy to find opportunities for contribution - UNLESS you're using the 3 amazing tools we will be talking about in this week's tools post! Check them out below:
HARO - HARO, an acronym for Help A Reporter Out, is a publicity service created in 2008 by public relations expert Peter Shankman. If you sign up for HARO, you will receive daily emails from journalists, writers, and bloggers who post their daily PR opportunities for anyone to access and respond to via email. The emails are even divided in categories so you can quickly skim the opportunities that might be a good fit for you. If you're not already using HARO, we'd suggest signing up today. It's an easy, convenient way to find media opportunities for your business.
MuckRack - Muck Rack is a site that tracks what more than 100,000 journalists are talking about on social media. It helps PR professionals and those looking for publicity opportunities “watch the news come together in real time” by tracking it's journalists via Twitter and other social media. Their newsletter, “Muck Rack Daily” is also a helpful nugget of information when it comes to finding the most active journalists on certain topics, and where to find them!
SourceBottle - SourceBottle was founded in 2009. According to their website, "SourceBottle is a free and easy-to-use connection platform that enables journalists and bloggers to efficiently find knowledgeable sources. Conversely, it provides PR professionals and subject-matter experts with timely insight into publicity opportunities to help them gain brand awareness for their clients’ products and services or themselves." The platform is very simple to use, and it's completely free!
What are some of your favorite online tools for finding publicity opportunities online? Tell us about them in the comments below!
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