You've probably heard that if you want potential clients to find your website or blogs, you need to integrate keywords into your content. (If you're unfamiliar with the concept of using keywords for SEO, check out this guide from HubSpot. ) But how do you know exactly what keywords your ideal potential clients are searching for? As with all the blog posts in this series - we've found a couple great online tools that can help you with that very thing. Check out the tools below, all are pretty amazing for helping you identify which keywords you need to be using, and even more amazing - they're free to use.
Storybase.com - Recently launched, Storybase is an excellent tool for helping business owners and marketers identify which keywords to use to attract their target audience. Simply type the topic of your blog post into their search function, and you can see actual phrases that search engine users are using to find information on that topic. It will also show you demographics and related keywords, and actually give you other ideas for story or blog titles related to your topic based on popular searches. You can learn more about Storybase here.
Wordstream - Wordstream is a Keyword Tool providing free keyword research. Here's how it works - you get 10 free keyword searches up-front, then one free keyword search per day going forward. You can email the full free keywords list of keyword suggestions to yourself after your search to save for future use. The website claims the tool was designed to generate more accurate keyword suggestions than the Google Keyword Tool, Google's AdWords Keyword Tool and other keyword tools by aggregating over 1 billion unique keywords. Learn more about their service and offerings here.
KWFinder - KWFinder is a keyword tool created by Mangools. KWFinder allows you to find hundreds of long tail keywords with low SEO difficulty that your competitors might be missing in one productive and user-friendly interface. The service allows you to generate keywords with exact search volumes - even for keywords that are close variants of each other. You do add location targeting as well by selecting the country, state, or even city that you're trying to reach, as well as what language you're trying to target. KWFinder has a ton of other features as well (and even more in their paid versions) you can check them out here.
What are some of your favorite tools for identifying keywords within your industry? Let us know in the comments below!